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February 6, 2012 (2 days ago)

Real Time Status for Your Business with GeckoBoard


Real Time Status for Your Business with GeckoBoard

Ever felt like you’d like the 911 status on your business, in one view, one place? All the vitals so you can see, at a glance, what’s going on in the different areas of your company? If you have wanted to combine your web analytics, CRM, project management, sales pipeline, customer support requests, to name just a few, then this review of GeckoBoard is for you.

The first thing to understand about GeckoBoard is that it aggregates the stuff, the information, you need or want to see in one dashboard view. That dashboard might be on your iPhone or laptop or it might be an HD television hanging in your office lobby or manufacturing floor. Each device or monitor counts as one connection and, depending on your account, you are allowed a certain number of simultaneous connections.

For small business owners who are already managing too much information, GeckoBoard provides a way to streamline and simplify the information flow across your desk.

After you sign up for a free trial, I’ll admit it can be a little intimidating to figure out. However, it doesn’t take long to get it working. They are creating a new category of web-based application — a tool that pulls all of your disparate software and applications into one view. The company calls it a “real time status board.” I can live with that. The app comes with some basic parts installed so you can view samples. By clicking “Add Widget” you quickly see how many apps are already easy to connect to, such as:

  • Highrise for CRM
  • Gmail and Mailchimp for email
  • FourSquare for location updates
  • Basecamp or Github for project management
  • Salesforce, Twitter, Freshbooks, Google Analytics, to name a few more and the then you have tools to create custom widgets linking into datasets that are just your own. The custom widget button helps you build from scratch.

Frankly, it is a bit mind-boggling. And that’s my only real wish for the GeckoBoard platform — that they do a bit more work on explaining what it all means for you as a small business owner. For some, it is a big “aha” and quite intuitive; for others, it’s a rabbit hole of “what does this do, really?”

Here is a sample dashboard I created in less than five minutes; after I got up the courage to hook into different data sets of my own.  I set up a search on Twitter for “makers” and “inventors”; then hooked into my Gmail account (I had just emptied my inbox to look organized). I also hooked into one of my websites Google Analytics account and it was all point and click and authorize. Here’s a quick screenshot below. I left the three default sample widgets that are right on top.

If you find yourself jumping from application to application to keep up with your inbox, your tasks, your social media, you could use GeckoBoard to put it all on one screen. More so, if you have information that you want to share on a big screen with your team or your customers as they come into your company offices, you could use it that way, too. It is fairly easy to use and offers a lot of potential for those trying to see a lot in one glance. Plans start at $9/month and scale up based on connections. No credit card to sign up for a free 30-day trial (which is what I used to test it out).

Learn more about GeckoBoard.

From Small Business Trends

Real Time Status for Your Business with GeckoBoard


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February 5, 2012 (3 days ago)

Grow Yourself: Attend One of These Small Biz Events


Grow Yourself: Attend One of These Small Biz Events

Every two weeks we put together a list of key events for small businesses and entrepreneurs. The following Small Business Events Guide contains worthwhile events for those wanting to grow their businesses:

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Small Biz Success Summit 2012
Social Media Success Summit - SmallBizFebruary 1 – 23, 2012 – Online

Presented by Social Media Examiner, this mega-event is designed to help you grow your small business using social media. There’s no travel! You simply attend this online event from the comfort of your home or office. It consists of multiple online webinars and Q&A sessions spread out from February 1 to 23, 2012. Recordings and transcripts also available.

You will hear from 28 of the world’s top small-biz social media experts, including: John Jantsch (author, Duct Tape Marketing), Anita Campbell (founder, Small Business Trends), Michael Stelzner (founder, Social Media Examiner and author, Launch), Mari Smith (co-author, Facebook Marketing), Brian Clark (founder, Copyblogger Media), Lee Odden (founder, TopRank Online Marketing), Ramon Ray (founder, Small Biz Technology and author, Technology Solutions for Growing Businesses). —-> Register now.

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Where Is Everyone?: The Remote Project Manager’s Arsenal
February 6, 2012, San Francisco

So how exactly does one manage a tribe and change the world, with all these to-do’s and deadlines bogging us down? Not to mention the finicky Skype calls, buried emails, and timezone arithmetic. Join us for practical tips to get more out of you and your team:
- Preemptive strike: attack problems before they happen
- Two (free!) tools for working better, and how to set them up
- Your inbox is a blackhole. Get out of it.
- Social psychology 101
-And more…
Specifically designed with the remote project manager in mind, this class will cover tips that go beyond watercooler politics and planning agendas. Methods will be applicable to MiF-carrying PM’s and jetsetting entrepreneurs, to office bees who occasionally work from home… or anyone who has to work with other humans.

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Small Biz Big Things
February 7, 2012, San Francisco

Small Biz Big Things is all about YOU, YOUR BUSINESS, YOUR challenges. In this interactive forum you’ll hear from business growth experts who have built (or are building) successful companies and can share their lessons learned, success stories, growth challenges and victories with you.

Speakers include Scott Hintz, co-founder of Tripit, Jim Fowler, who built Jigsaw and sold it to Salesforce.com, and Tamara Mendelsohn, VP of Marketing for Eventbrite.

Come network, have a great lunch and learn from experts who can help you GROW YOUR BUSINESS.

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Small Business Webinar Series
Multiple Dates, Online

Feb 7: 10 Low Cost or No Cost Ways to Get Publicity for Your Small Business
Feb 9: Using Mobile Marketing to Grow Your Business
Feb 14: Great Presentation Skills – How to Improve Your Presentations and Grow Your Business
Feb 16: Using Social Media to Find New Customers
Feb 21: Keeping Your Pipeline Full Using LinkedIn

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Give Me 5: Government Contracting Success Story
February 8, 2012

This educational webinar is part of the Give Me 5 program, a national program created by American Express OPEN and WIPP to help women business owners get a leg up on selling to the world’s largest customer: the U.S. government.

In this one-hour session, Give Me 5 instructor Barbara English will interview Hester Clark, President of The Hester Group and the 2011 American Express OPEN’s Victory in Procurement Woman Contractor of the Year. Through government contracting – which makes up 90% of the company’s revenues – The Hester Group has grown to become one of the largest African-American, woman-owned strategic communications and program management agencies in Northeast Florida. Hester will share experiences of how she moved her business into the federal contracting area, the lessons learned, challenges she faced and the success that she achieved.

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Social Media Week
February 13-17, 2012 – London, Miami, New York, San Francisco + More

Reflecting the global impact of social media – and its role as a catalyst in driving cultural, economic, political and social change in developed and emerging markets – Social Media Week is one of the world’s most unique global platforms, offering a series of interconnected activities and conversations around the world on emerging trends in social and mobile media across all major industries.
See website for each city’s schedule of events.

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Leancamp New York
February 18, 2012

Leancamp is a non-profit, high-energy day where you discover the tools that are right for you, by connecting with and learning from people actually practicing these approaches. You get actionable feedback on your current challenges, learning from a variety of disciplines.

These connections also spark new tools get to market faster. Leancamp has been the birthplace of many popular entrepreneurship techniques.

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Small Farms Conference
February 25, 2012, Corvallis, OR

The event includes workshops ranging from harvesting rainwater and marketing meat products to grafting vegetables and selling produce to schools and hospitals. Speakers include farmers, OSU faculty, farmer’s market representatives and experts from the state Department of Agriculture.

Other topics include farm financing, land-use legislation and business plan development.

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Inc. GrowCo
March 5-7, 2012, New Orleans

Come to GROWCO and master the strategies, tactics, and real-world solutions your company needs to thrive. Packed with actionable insights, GROWCO can be a life-changing event. You’ll learn from mega-successful entrepreneurs whose companies have created millions of dollars of wealth and tens of thousands of jobs…and a lot more.

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Brite ’12 Conference
March 5-6, 2012

Now in its 5th year, BRITE ’12 will bring together 400 leaders from business, technology, media and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

BRITE offers a different blend of thinkers and doers, both onstage and off, than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.

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Seventh Annual Small Business Summit 2012
March 6, 2012, New York City

The Small Business Summit is New York’s premier event for small business owners looking to network with other decision-makers, attend cutting edge seminars and shop around for products & services available to help their small businesses succeed. You’ll network with 500+ attendees, hear from small business experts in exciting presentations and panel discussions, and have a great lunch. The winner of the Small Business Strategy Award will be announced live, plus great raffles and giveaways.

Early Bird Registration Rate of $149 through February 24th.

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MWBE’s: Your Business is Certified, Now What?
March 12, 2012

During this lunchtime teleconfrence, gain valuable marketing and business development information that will help you win government contracts. Presenter: Jean Kristensen, MWBE Success

To register and receive teleseminar login information, e-mail pzill@westchester.org.

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Geek Girl Cape Cod Boot Camp 2012
March 17, 2012, Cape Cod, MA

Whether you are a beginner newbie who needs hand-holding on all things computer, to the intermediate self-starter entrepreneur who needs some new tools, to you entirely tuned-in code toads looking to learn, there is a workshop for you at this bootcamp. See website for full list of sessions.

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2012 Ohio Business Matchmaker
March 20-21, 2012, Dayton, OH

The Ohio Business Matchmaker 2012 event is a unique opportunity for exhibitors, purchasing agents (buyers), trainers, and small business owners (suppliers of goods and services) to come together.

More than 1,300 small business owners who represent small, minority, service-disabled veteran-owned, veteran-owned, HUBZone, women-owned businesses, and approximately 250 purchasing representatives from city, state, county, and federal agencies will be participating this year. Prime contractors and other organizations with a combined purchasing budget representing hundreds of millions of dollars in opportunities will attend as well.

In addition to one-on-one matchmaking meetings, this event will offer exhibitors networking opportunities and workshops covering current topics vital to small business success such as Selling to the Government, Doing Business with Federal Government Prime Contractors, SBA Policy Updates, and Surety Bonding.

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Social Tech ’12
March 29-30, 2012, Seattle

Social media marketing is no longer an option for B2B—it’s an absolute necessity. Luckily, we’ve got you covered with over 25 of the leading experts who will teach you how to use social media marketing to generate more inbound leads, grow brand awareness, drive conversions, and increase revenue. You’ll meet with industry insiders as well as other B2B marketers to discuss best practices, winning techniques, current roadblocks, and find out what works for your business!

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Infusioncon 2012
April 2-4, Phoenix, AZ

Get ready to learn, network and set new ideas in motion! Join hundreds of small businesses from all around the world at InfusionCon 2012, Infusionsoft’s annual user conference, and experience three days of idea sharing and inspiration in beautiful Phoenix, Arizona on April 2-4.

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Innovation Uncensored
April 18, 2012, New York City

Where provocative thinkers collide and engage in meaningful, unexpected conversations. At this event, participants from various industries are charged with sharing smart techniques and exploring the next generation of innovative ideas that are shaping our world.

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Confab: The Content Strategy Conference
May 14-16, 2012, Minneapolis

Deep dives. Conceptual discussions. Practical application. Whether you’re a seasoned content vet or new to the game, Confab has something for you. You’re sure to walk away with not only new insights and discoveries, but also the ability to actually DO something with them. A mixed agenda format will offer attendees a variety of ways to engage with and employ the innovative ideas that come from the scintillating content and unexpected environment.

The event content is aimed toward anyone who thinks of themselves as an innovative business leader including but not limited to the fields of technology, design, marketing, entertainment, venture capitalism, energy, infrastructure, non-profits and brand executives.

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America’s Small Business Summit 2012
May 21-23, 2012, Washington, DC

US Chamber Small Business Summit

The U.S. Chamber of Commerce’s annual event — America’s Small Business Summit — unites small business owners, managers, and entrepreneurs from across the country to learn, network, and discuss common legislative and management concerns. Past speakers include former President George W. Bush, General Stanley McChrystal, Small Business Editor of the WSJ Colleen DeBaise, and many more. Attendees help influence our nation’s economic and political agenda by advocating for pro-business policies through the Rally on the Hill portion of the program. The event will take place at the Omni Shoreham Hotel in Washington, D.C., on May 21-23, 2012. For more information and important dates, check the Summit website, www.uschambersummit.com.

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8th Annual Kentucky Innovation and Entrepreneurship Conference
June 1, 2012, Louisville, KY

The Annual Kentucky Innovation and Entrepreneurship Conference (8th KIEC) will bring together distinguished speakers, tech-based economic development practitioners, researchers, innovators, entrepreneurs, students and postdoctoral fellows.

The conference will focus on growing local initiatives powered by science and engineering talent.

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2012 Veteran Entrepreneur Training Symposium
June 11-14, 2012, Reno, NV

Designed by Veteran small business owners for Veteran small business owners, VETS2012 brings government agencies, industry leaders and Veteran entrepreneurs together in a small, intimate forum to discuss the questions you need answered.

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To find more small business events, contests and awards, visit the Small Business Events Calendar.

If you are putting on a small business event or contest, and want to get the word out, please submit it through our Events & Contests Submission Form (it’s free). Only events of interest to small business people, freelancers and entrepreneurs will be included.

Brought to you as a community service by Small Business Trends and Smallbiztechnology.com.

From Small Business Trends

Grow Yourself: Attend One of These Small Biz Events


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February 4, 2012 (4 days ago)

Cautious Optimism For Small Business


Cautious Optimism For Small Business

Jobs.  What’s more important to an economy (and a household for that matter) than for people to be working?  Of course there’s many factors but no matter who you are, employment and jobs are right up there at the top of the list of what is needed for a healthy and vibrant economy.  That’s why I am rejoining at today’s jobs report.

The jobs report that came out today said that unemployment is at a 3 year low of 8.3% – according to the Bureau of Labor Statistics – and that we added 243,000 private sector jobs in January.  Not sure about you but I like that.  The market was looking for 150,000 new jobs so expectations were exceeded. I realize it’s not the 4.5% unemployment we had in 2Q 2007 but it’s also not the 10.0% we had in 4Q 2009 so we’re heading in a better direction.  And, yes, I agree that we have a long way to go but I like the current trend.

What else am I (cautiously) optimistic about?  Small business lending is slowly beginning to come back.  About 15 months ago we heard from Bank of America that they planned to hire 1000 people primarily dedicated to the small business sector by 2012.  Citi announced some impressive “results” – and, by the way BofA, you get more cool points for results than you do for intentions!  Chase has also recently announced some great strides in the small business lending “results” category.

I agree with my friends and colleagues who contend that it was the local banks and smaller banks who helped us through The Great Recession with their SBA-backed lending efforts so I mean no slight to them when I say I’m happy about the direction of lending in the big-bank category.

So while the Negative Nancy’s are rolling their eyes at me and the Positive Peggy’s are ready for the big celebration here’s why neither of those extreme’s is the right place to be.  8.3% is still too high and we want a lower unemployment rate.  Additionally, since we live in a global economy where ripple effects cross borders and can circle the globe, the larger concern is how the European debt defaults will impact both the world and the US economy.  Greece is close to a likely default in the next month or two and some of their neighboring countries are looking at the same issue on the not-too-distant horizon.

Let’s not forget the global impact that was felt by our own US subprime mortgage defaults that have all occurred just in the last 5 years.  Wasn’t it Ben Bernanke or Alan Greenspan that said, “It’s a global economy, dude?”  Okay, maybe not but you get the point.

If the trend of lower unemployment continues like it has for the last 6 months then we’re all likely to be happy.  Housing is still not good but can you imagine what would happen if more people get back to work and then those same people buy or refinance their homes since rates are at historic lows and then that creates more jobs in banking and lending and the unemployment percentage continues to decrease even more?

That’s one reason the Fed is keeping rates low – let’s call it the New Fed Stimulus Package or the NFSP…what do you think?  I like how William Dunkelberg from the NFIB summed it up “The market was looking for 150,000 jobs, and we got 257,000.  We’ll rejoice, and hope for another good month next month.”

Job Photo via Shutterstock

From Small Business Trends

Cautious Optimism For Small Business


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